Schiller Trust Fund
Introducing a new trust fund \\ Marcom experience
The video was created for the Trust Funds department at Psagot Investment House. It was distributed in the digital media during the campaign of the new trust fund.

Investment management based on sector selection has become popular in the last few years. As known, there are 11 leading sectors in the stock market of the U.S. and the difference between their achievements makes numerous opportunities.

Professor Schiller has developed a simple model that proves itself over the years. The model refers only to 10 sectors and chooses them by 2 values: pricing and purpose. The new trust fund is based on this model and so the video introducing the trust fund to the investment advisors.